THE
SHED

MCEC-theshed-logo

MELBOURNE CONVENTION & EXHIBITION CENTRE

Embrace the nickname.

MCEC noticed a prime location for a permanent cafe near their busy entrance on the banks of the Yarra. To pay homage to the building's nickname, "Jeff's Shed," the venue was aptly named after it. The logo design incorporates visual elements from the building, such as the yellow highlights and angled posts along the facade, creating a cohesive and memorable branding. The result is a unique and eye-catching cafe that not only caters to the visitors of MCEC but also serves as a distinctive landmark on the Yarra.

MCEC-theshed-packaging

Selected Works

VISUAL RECIPESMELBOURNE FOOD AND WINE FESTIVAL

WE ARE THE NAVY BLUESCARLTON FOOTBALL CLUB

DUPEYARRA VALLEY WATER

THE SHEDMELBOURNE CONVENTION & EXHIBITION CENTRE

MELBOURNE VIEWFINDERSMELBOURNE CONVENTION & EXHIBITION CENTRE

MADE FOR LIFEESSASTONE

NEWHAVENPEET

BIG SHOTPUMA

BREAK CONVENTIONSMELBOURNE CONVENTION & EXHIBITION CENTRE

I AMCARLTON FOOTBALL CLUB

ENCOREART CENTRE MELBOURNE

js_logo_small

Jesse Steinfort  / Art Direction & Design  /  jesse@steinfort.com.au  / +61 405 145 667