BREAK
CONVENTIONS

MELBOURNE CONVENTION & EXHIBITION CENTRE

Conventions are boring.

For the MCEC-hosted convention about conventions, we wanted to break the monotony and shake things up. We decided to challenge the obvious clich├ęs of conventions by using street art to create a series of disruptive posters that encouraged attendees to think big and challenge the status quo. These posters were strategically placed throughout the convention centre and along the route leading up to it, so that attendees were immediately met with a different kind of convention experience. We wanted to inspire and engage attendees by showing them that conventions don't have to be boring and predictable.

MEA-poster-3
MEA-poster-1
MEA-poster-5
MEA-poster-2
MEA-poster-4
MEA-working-1
MEA-working-3
MEA-working-2
MEA-outdoor-1

Selected Works

VISUAL RECIPESMELBOURNE FOOD AND WINE FESTIVAL

WE ARE THE NAVY BLUESCARLTON FOOTBALL CLUB

DUPEYARRA VALLEY WATER

THE SHEDMELBOURNE CONVENTION & EXHIBITION CENTRE

MELBOURNE VIEWFINDERSMELBOURNE CONVENTION & EXHIBITION CENTRE

MADE FOR LIFEESSASTONE

NEWHAVENPEET

BIG SHOTPUMA

BREAK CONVENTIONSMELBOURNE CONVENTION & EXHIBITION CENTRE

I AMCARLTON FOOTBALL CLUB

ENCOREART CENTRE MELBOURNE

js_logo_small

Jesse Steinfort  / Art Direction & Design  /  jesse@steinfort.com.au  / +61 405 145 667