AAMI DERBY DAY 2013
In 2013, AAMI commissioned us to design an invitation for Derby Day that conveyed the excitement and sophistication of the event.
To achieve this, we used a hero photograph that depicted an intimate moment of reflection and imagined dawn on the day of the race. The image captured the essence of the event and generated a sense of anticipation.
To add depth and texture to the invitation, we used multiple print techniques including printed layers of tracing paper that simulated the morning fog in the photograph. The result was a unique and memorable invitation that gave recipients a real sense of the event and its atmosphere.
Selected Works
VISUAL RECIPESMELBOURNE FOOD AND WINE FESTIVAL
SMART PLATESAAMI
DAVID OGILVY QUOTESOGILVY
WE ARE THE NAVY BLUESCARLTON FOOTBALL CLUB
DUPEYARRA VALLEY WATER
INFO PACKBMW
THE SHEDMELBOURNE CONVENTION & EXHIBITION CENTRE
MELBOURNE VIEWFINDERSMELBOURNE CONVENTION & EXHIBITION CENTRE
MADE FOR LIFEESSASTONE
NEWHAVENPEET
THE DESTINATIONAAMI
BIG SHOTPUMA
BREAK CONVENTIONSMELBOURNE CONVENTION & EXHIBITION CENTRE
I AMCARLTON FOOTBALL CLUB
WELCOME PACKBMW
ENCOREART CENTRE MELBOURNE
Jesse Steinfort / Art Direction & Design / jesse@steinfort.com.au / +61 405 145 667