WE ARE THE
NAVY BLUES

CARLTON FOOTBALL CLUB

Ghosts of the past.

The Carlton Football Club, also known as the Navy Blues, celebrated their 150th anniversary in 2014. As part of the celebrations, we wanted to honour the club's rich history and pay tribute to the past legends who helped shape the club into what it is today. Our approach was to create a sense of nostalgia and bring the ghosts of the past back to life through artwork and membership packs. We wanted to remind current players and fans of the club's heritage and the importance of upholding the Navy Blue legacy. It was a chance for past legends to walk alongside the current players and for the club to celebrate its history and traditions.