I AM
CARLTON

CARLTON FOOTBALL CLUB

Making it personal.

In order to reach a membership goal of over 50,000 for the first time, Carlton Football Club approached us to enhance their membership materials and make them more engaging. We came up with the bold tagline "I am Carlton," and visualised the spirit of this statement emanating from within, represented by a white glow on the players' jerseys. The campaign was paired with intimate portrait photography of the players to create a more personal connection with the team.

Jesse Steinfort  / Art Direction & Design  /  jesse@steinfort.com.au  / +61 405 145 667