THE
DESTINATION

AAMI DERBY DAY 2014

We aimed to capture the carnival atmosphere of Melbourne's racing season and position it as the ultimate destination for racing enthusiasts from around the world. The hero photography showcased a plane bursting with the elements of the race and the energy of the event. The supporting invite was designed to resemble a boarding pass, inviting guests to join the excitement and make Melbourne their destination. Overall, the campaign aimed to capture the excitement and glamour of the racing season in Melbourne and position it as a must-attend event for racing enthusiasts worldwide.

Jesse Steinfort  / Art Direction & Design  /  jesse@steinfort.com.au  / +61 405 145 667