SMART
PLATES

AAMI SMART PLATES

Drive like you've never driven before.

AAMI sought to revolutionise the process of learner driving for a new generation of drivers. We introduced SmartPlates, an app that replaces the outdated logbook system with a more elegant and efficient approach. With SmartPlates, learners can use their smartphones to track their driving hours, as well as weather, traffic, and time of day, with all data being collated and recorded automatically.

The app is designed with simplicity and user-friendliness in mind, presenting complex data in a clear, minimalistic style. To promote the launch of SmartPlates, we adopted the same design philosophy for our communication materials.