DUPÉ

YARRA VALLEY WATER

Buying bottled water just doesn't make any sense.

Choose Tap is a community-based initiative that aims to make tap water the obvious choice for hydration by promoting its benefits for the environment, people's health, and their finances. The initiative highlights that buying bottled water is unnecessary and costly, and the Dupé brand seeks to bring attention to this issue. With nonsensical product names like "Good Vibrations," "February Moonlight," and "Little Rays of Sunshine," Australians are encouraged to rethink their bottled water habits and choose the more economical and eco-friendly option of tap water.

By choosing tap water, individuals can make a positive impact on the environment and their finances while also hydrating in a healthy and cost-effective way. In short, Choose Tap offers a simple and effective solution to a complex problem - making tap water the best hydration choice for everyone.