WELCOME

BMW

Welcome and wow.

When purchasing a new BMW, customers would receive a welcome pack as their first communication from the brand. BMW aimed to provide an overview of what the brand stood for in this piece, while also infusing it with personality.

The welcome pack was designed with intricate details, using a variety of printing techniques to create a piece that was not only informative but also visually stunning. We incorporated acetate overlays, trace paper inserts, foldouts, contrasting paper stocks, and finishes to create a tactile experience that felt like unwrapping a present.

To further enhance the experience, we paired the welcome pack with the BMW app, allowing customers to access videos, 3D models, and extra content through augmented reality. This provided a one-of-a-kind experience that not only informed customers about the brand but also engaged and entertained them.