BE PART
OF HISTORY

AAMI DERBY DAY 2016

The Melbourne Cup’s lasting legacy.

In 2016, AAMI tasked us with creating an invitation to celebrate their 25-year sponsorship of Derby Day. To capture the event's rich history and tradition, we designed a photograph that featured the impressive Royal Exhibition Building as the backdrop, with archival portraits of past winners in the foreground.
We also created documentary vignettes for social media that highlighted the event's lasting legacy and invited people to be a part of its history. The result was a stunning invitation that truly captured the essence of Derby Day and invited guests to join in the celebration of its milestone anniversary.